The new face of facebook or is it something else?

Each semester I poll my students to ask them their use of Facebook. These are students ranging in age from 20 - 25 attending Syracuse University. Each semester I'm hearing less and less engagement with this site - they talk about how much it was part of their lives when they were in high school and first started out in college but that the appeal is wearing off. Some of the comments include from one male student age 22, "it's creepy .....I mean when you think about it you're putting yourself out there for the whole world to know about you....your pictures, things you like and don't....there's no privacy". Another student age 23 had this to say, "when my 14 year old sister was finally given permission to join Facebook and wanted to friend me I thought, this is not right....I mean it's my Facebook". She went on to add that for her (and other students in the class agreed) Facebook has changed - what started out as a fun way to connect with people and almost a hobby, is now too much effort (time wise) and is no longer catering to the college student. Female student age 23 had this to say, "when my 50 year old Aunt friended me I had to think twice about what I would and wouldn't share and I also wanted to know - what is she doing on Facebook anyway?....I mean....I think for some older people, women especially, they're on Facebook because they're bored". Well I am in the over 50 age group and for me I love seeing posts and pictures of our adult children who live far away from "home" - when I get messages from high school friends about a date we once had it does creep me out. I agree it's time consuming and between work, teaching, grad school, family and friends - posting and keeping up with the streamline alone on Facebook is not on the top of my list.

So what is the new Face of Facebook? Or is it a new face altogether - something more secure - public yet private, engaging yet not time consuming - what do we want in a social media site anyway? I believe it's different for each generation - maybe that's it - a generational Facebook? GenY GenX.....